
How did Danish alternative media cover the 2026 Danish general elections? In our fresh new lab report, we analyse 928 articles from 14 different alternative news outlets. The report suggests that Danish alternative media presented different versions of the election campaign. Left-leaning outlets mainly focused on welfare, labour and parliamentary power, while right-leaning outlets more often connected the election to borders, culture, media power and national direction. Furthermore, alternative media help determine the emotional and thematic terrain on which parts of the electorate encounter the election. They do not just report the campaign; they sort it, sharpen it and give it political meaning for distinct publics.
The report comes out of the AlterPublics project funded by Carlsbergfondet and is based on data from the Nordic Alternative Media Observatory hosted in the lab.
Find the full PDF right here.









