In the lab you will find
- Andreas Birkbak (Director) – Associate Professor in Journalism Studies
- Eva Mayerhöffer – Associate Professor of Journalism
- Frederik Møller Henriksen – PhD Fellow
- Ib T. Gulbranden – Associate Professor of Strategy and Digital Media
- Jakob Bæk Kristensen – Postdoc
- Jannie Møller Hartley – Professor in Media Use and Digital Transformation
- Mads Kæmsgaard Eberholst – Teaching Associate Professor of Journalism
- Mark Ørsten – Professor of Journalism and Politics
- Martina Skrubbeltrang Mahnke – Associate Professor of Digital Humanities
- Sine N. Just – Professor of Strategic Communication
- Aske Kammer – Associate Professor in Journalism Studies
- Jens Ulrik Hansen, Associate Professor in AI and Data Science
- Elisabetta Petrucci, PhD Fellow
- David Mathieu, Associate Professor of Communication Studies
- Lisa Merete Kristensen, Postdoc
- Jacob Groshek – Ross Beach Chair of Emerging Media Research and Associate Professor at Kansas State University