Lab event: The Digital Marketplace of Google – Commodifying Online Attention to Sell Cells

Public seminar with Anders Grundtvig, visiting PhD Fellow, co-organized by the Digital Media Lab and the Centre for Digital Citizenship at RUC.

Time: 9 December 2024 from 13.00-14.30

Place: Digital Media Lab, RUC (room 40.3.045)

Abstract

The commodification of the internet holds major implications for the information we all engage with online (Mager, Norocel, and Rogers, 2023) and thereby impacts digital democracy. Despite the attention to Google as a marketplace for ads, there have been limited empirical studies scrutinizing Google Ads. Coromina, Tsinovio, and Munk (2023) have developed a digital methods framework to work with Google Ads data for techno-social controversy mapping. Building on this framework, we are mapping the tradeable assets of Google Ads and the commercial actors associated with Stem Cell Medicine.    

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